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International business management /

Lagare, Rexcel, author

International business management / by Rexcel Lagare - Burlington, Ontario : Toronto Academic Press, c2024 - ix, 256 pages : illustrations ; 25 centimeetrs - c2024

Includes bibliographical references and index.

1. International business: concept, definition, and characteristics. -- 2. Theories of international trade. -- 3. International business environment. -- 4. Entry strategies in international marketing. -- 5. Foreign direct investment. -- 6. Mncs in international business. -- 7. Marketing research in international business.

ISBN: 978-177469-728-3

Subjects--Topical Terms:
Business - Management

Dewey Class. No.: BCir. 658 / Si381i

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