International business management / by Rexcel Lagare

By:

Lagare, Rexcel, author

Material type: Text

TextPublication details: Burlington, Ontario : Toronto Academic Press, c2024Description: ix, 256 pages : illustrations ; 25 centimeetrsContent type:

rdacontent

ISBN:

978-177469-728-3

Subject(s):

Business - Management

DDC classification:

BCir. 658 Si381i

Contents:

1. International business: concept, definition, and characteristics. -- 2. Theories of international trade. -- 3. International business environment. -- 4. Entry strategies in international marketing. -- 5. Foreign direct investment. -- 6. Mncs in international business. -- 7. Marketing research in international business.

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Holdings
Item type	Home library	Call number	Status	Date due	Barcode
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658 Si381i 2024 (Browse shelf(Opens below))	Available		9292

Includes bibliographical references and index.

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