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How brand building and performance marketing can work together /

Stengel, jim

How brand building and performance marketing can work together / by Jim Stengel, Cait Lamberton and Ken Favarro - United States of America : Harvard Business School Publishing Corporation, C2023 - pages 125-135 ; illustrations : 26 centimeters - Harvard Business Review Volume 101, Number 3 (May-June 2023) .

Subjects--Topical Terms:
Business
Management

Dewey Class. No.: BPer. 650 / H261

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