How brand building and performance marketing can work together / (Record no. 10960)
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| fixed length control field | 00853nab a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251125163715.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | smr|pdd|||| 00| 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
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| fixed length control field | 250718c |||mr|gdd|||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | BPer. 650 |
| Item number | H261 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stengel, jim |
| 9 (RLIN) | 17972 |
| 245 ## - TITLE STATEMENT | |
| Title | How brand building and performance marketing can work together / |
| Statement of responsibility, etc. | by Jim Stengel, Cait Lamberton and Ken Favarro |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | United States of America : |
| Name of publisher, distributor, etc. | Harvard Business School Publishing Corporation, |
| Date of publication, distribution, etc. | C2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | pages 125-135 ; |
| Other physical details | illustrations : |
| Dimensions | 26 centimeters |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Name of part/section of a work | Harvard Business Review |
| Volume/sequential designation | Volume 101, Number 3 (May-June 2023) |
| 9 (RLIN) | 17929 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business |
| 9 (RLIN) | 4325 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management |
| 9 (RLIN) | 15866 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lamberton, Cait |
| 9 (RLIN) | 17973 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Favaro, Ken |
| 9 (RLIN) | 17974 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Periodicals |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Date acquired | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UM Bansalan College LIC | 07/18/2025 | BPer. 650 H261 2023 | 07/18/2025 | 07/18/2025 | Bansalan Periodicals |