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Strategic international marketing /

Tiwari, Sunil, author

Strategic international marketing / by Sunil Tiwari and Richa Tiwari - Burlington, ON : Society Publishing, c2025 - xv, 205 pages ; 22 centimeters

Includes index.

1. Introduction to Strategic International Marketing.-- 2. Market Research in International Marketing.-- 3. Entry Strategies in International Marketing.-- 4. Developing Marketing Strategies for Global Markets.-- 5. Managing Products and Services in International Markets.-- 6. International Marketing Ethics and Corporate Social Responsibility.-- 7. Global Brand Management.-- 8. International Marketing Communication.-- 9. International Marketing Metrics and Performance Evaluation.-- 10. Future Trends in Strategic International Marketing.

ISBN: 978-1-77956-379-8

Subjects--Topical Terms:
Marketing
Multinational corporations

Dewey Class. No.: BCir. 685.8 / T453s

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