Strategic international marketing / (Record no. 11009)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01274nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260113163037.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | a||||dr|||| 001 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250818t2025 |||||||dri||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-77956-379-8 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | BCir. 685.8 |
| Item number | T453s |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tiwari, Sunil, author |
| 9 (RLIN) | 18013 |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic international marketing / |
| Statement of responsibility, etc. | by Sunil Tiwari and Richa Tiwari |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Burlington, ON : |
| Name of publisher, distributor, etc. | Society Publishing, |
| Date of publication, distribution, etc. | c2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 205 pages ; |
| Dimensions | 22 centimeters |
| 336 ## - CONTENT TYPE | |
| Content type term | rdacontent |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Introduction to Strategic International Marketing.-- 2. Market Research in International Marketing.-- 3. Entry Strategies in International Marketing.-- 4. Developing Marketing Strategies for Global Markets.-- 5. Managing Products and Services in International Markets.-- 6. International Marketing Ethics and Corporate Social Responsibility.-- 7. Global Brand Management.-- 8. International Marketing Communication.-- 9. International Marketing Metrics and Performance Evaluation.-- 10. Future Trends in Strategic International Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 4371 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Multinational corporations |
| 9 (RLIN) | 14849 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Circulation1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UM Bansalan College LIC | 08/18/2025 | BCir. 685.8 T453s 2025 | 9704 | 08/18/2025 | 08/18/2025 | Bansalan Circulation1 |