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Qualitative research in marketing and management : Doing interpretative research projects /

Hackley, Chris, author

Qualitative research in marketing and management : Doing interpretative research projects / by Chris Hackley - Third edition - Abingdon, Oxon : Routledge, c2025 - xi, 304 pages ; illustrations : 22 centimeters

Includes bibliographical references and index.

1. Doing Qualitative Reseach Project.-- 2. Working in Theoretical Traditions of Interpretive Research.

ISBN: 978-1-03-255780-9

Subjects--Topical Terms:
Research

Dewey Class. No.: BCir. 001.4 / H116q

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