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Qualitative research in marketing and management : Doing interpretative research projects / by Chris Hackley

By: Material type: TextPublication details: Abingdon, Oxon : Routledge, c2025Edition: Third editionDescription: xi, 304 pages ; illustrations : 22 centimetersContent type:
  • rdacontent
ISBN:
  • 978-1-03-255780-9
Subject(s): DDC classification:
  • BCir. 001.4 H116q
Contents:
1. Doing Qualitative Reseach Project.-- 2. Working in Theoretical Traditions of Interpretive Research.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Bansalan Circulation1 UM Bansalan College LIC BCir. 001.4 H116g 2025 (Browse shelf(Opens below)) Available 9732

Includes bibliographical references and index.

1. Doing Qualitative Reseach Project.-- 2. Working in Theoretical Traditions of Interpretive Research.

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