Normal view MARC view ISBD view

Principles of market research /

Bairan, Bonifacio P., author

Principles of market research / by Bonifacio P. Bairan - Intramuros, Manila : Unlimited Books Library Services & Publishing, Inc., c2025 - xii, 258 pages ; 25 centimeters

Includes bibliographical references.

Contents: 1. Introduction to Market Research and the Research Process.--2. Market Research Design and Data Identification.--3. Sampling in Market Research.--4. Qualitative Market Research.--5. Marketing Research.--6. Quantitative Data Collection Methods.--7. Measurement and Questionnaire Design.

ISBN: 978-621-427-241-9

Subjects--Topical Terms:
Marketing -- Research

Dewey Class. No.: BFil. 658.8 / B1619p

Place hold
Print
Cite
Add to your cart (remove)
Send to device
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)