Principles of market research / (Record no. 11033)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01044nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260114094742.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | a||||dr|||| 00| 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250819t |||||||dr|||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-621-427-241-9 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | BFil. 658.8 |
| Item number | B1619p |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bairan, Bonifacio P., author |
| 9 (RLIN) | 17198 |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of market research / |
| Statement of responsibility, etc. | by Bonifacio P. Bairan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Intramuros, Manila : |
| Name of publisher, distributor, etc. | Unlimited Books Library Services & Publishing, Inc., |
| Date of publication, distribution, etc. | c2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 258 pages ; |
| Dimensions | 25 centimeters |
| 336 ## - CONTENT TYPE | |
| Content type term | rdacontent |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: 1. Introduction to Market Research and the Research Process.--2. Market Research Design and Data Identification.--3. Sampling in Market Research.--4. Qualitative Market Research.--5. Marketing Research.--6. Quantitative Data Collection Methods.--7. Measurement and Questionnaire Design. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing -- Research |
| 9 (RLIN) | 2466 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Filipiniana1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UM Bansalan College LIC | 08/19/2025 | BFil. 658.8 B1619p 2025 | 9730 | 08/19/2025 | c.1 | 08/19/2025 | Bansalan Filipiniana1 | |||||
| Dewey Decimal Classification | UM Bansalan College LIC | 08/19/2025 | BFil. 658.8 B1619p 2025 | 9731 | 08/19/2025 | c.2 | 08/19/2025 | Bansalan Filipiniana1 |