Mastering services marketing : Strategies for success in a dynamic marketplace /
Camilar-Serrano, Angelta Ong, author
Mastering services marketing : Strategies for success in a dynamic marketplace / by Angelita Ong Camilar-Serrano - Intramuros, Manila, Philippines : Mindshapers Co., Inc., c2025 - xii, 207 pages ; 25 centimeters
Includes bibliographical references.
1. Introduction to Services Marketing.-- 2. Consumer Behavior in Services.-- 3. Service Design and Innovation.-- 4. Developing Service Products and Brands.-- 5. Pricing Strategies for Services.-- 6. Service Delivery and Distribution.-- 7. Integrated Marketing Communications for Services.-- 8. Managing Service Quality and Customer Experience.-- 9. The Future of Services Marketing.
978-621-406-404-5
Service industries--Marketing
Customer services
BFil. 658 / C146m
Mastering services marketing : Strategies for success in a dynamic marketplace / by Angelita Ong Camilar-Serrano - Intramuros, Manila, Philippines : Mindshapers Co., Inc., c2025 - xii, 207 pages ; 25 centimeters
Includes bibliographical references.
1. Introduction to Services Marketing.-- 2. Consumer Behavior in Services.-- 3. Service Design and Innovation.-- 4. Developing Service Products and Brands.-- 5. Pricing Strategies for Services.-- 6. Service Delivery and Distribution.-- 7. Integrated Marketing Communications for Services.-- 8. Managing Service Quality and Customer Experience.-- 9. The Future of Services Marketing.
978-621-406-404-5
Service industries--Marketing
Customer services
BFil. 658 / C146m