Mastering services marketing : (Record no. 11079)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01237nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260211135015.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | a||||dr|||| 00| 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250912t2025 |||||||dr|||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-621-406-404-5 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Intramuros, Manila, Philippines : |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | BFil. 658 |
| Item number | C146m |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Camilar-Serrano, Angelta Ong, author |
| 9 (RLIN) | 17199 |
| 245 ## - TITLE STATEMENT | |
| Title | Mastering services marketing : |
| Remainder of title | Strategies for success in a dynamic marketplace / |
| Statement of responsibility, etc. | by Angelita Ong Camilar-Serrano |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Intramuros, Manila, Philippines : |
| Name of publisher, distributor, etc. | Mindshapers Co., Inc., |
| Date of publication, distribution, etc. | c2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 207 pages ; |
| Dimensions | 25 centimeters |
| 336 ## - CONTENT TYPE | |
| Content type term | rdacontent |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Introduction to Services Marketing.-- 2. Consumer Behavior in Services.-- 3. Service Design and Innovation.-- 4. Developing Service Products and Brands.-- 5. Pricing Strategies for Services.-- 6. Service Delivery and Distribution.-- 7. Integrated Marketing Communications for Services.-- 8. Managing Service Quality and Customer Experience.-- 9. The Future of Services Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Service industries--Marketing |
| 9 (RLIN) | 11379 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer services |
| 9 (RLIN) | 12097 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Filipiniana1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UM Bansalan College LIC | 09/12/2025 | BFil. 658 C146m 2025 | 9586 | 09/12/2025 | c.1 | 09/12/2025 | Bansalan Filipiniana1 | |||||
| Dewey Decimal Classification | UM Bansalan College LIC | 09/12/2025 | BFil. 658 C146m 2025 | 9587 | 09/12/2025 | c.2 | 09/12/2025 | Bansalan Filipiniana1 | |||||
| Dewey Decimal Classification | UM Bansalan College LIC | 09/12/2025 | BFil. 658 C146m 2025 | 9588 | 09/12/2025 | c.3 | 09/12/2025 | Bansalan Filipiniana1 | |||||
| Dewey Decimal Classification | UM Bansalan College LIC | 09/12/2025 | BFil. 658 C146m 2025 | 9589 | 09/12/2025 | c.4 | 09/12/2025 | Bansalan Filipiniana1 | |||||
| Dewey Decimal Classification | UM Bansalan College LIC | 09/12/2025 | BFil. 658 C146m 2025 | 9590 | 09/12/2025 | c.5 | 09/12/2025 | Bansalan Filipiniana1 |