Applied marketing analytics using R/
Yildirim, Gokhan
Applied marketing analytics using R/ by Gokhan Yildirim and Raoul Kubler - London : Sage, c2023 - xvii, 369 pages : illustrations (some color) ; 23 centimeters - c2023
Include index.
Contents: Chapter 1: Introduction-- Chapter 2: Customer Segmentation-- Chapter 3: Marketing Mix Modelling-- Chapter 4: Attribution Modelling-- Chapter 5: User Generated Data Analytics-- Chapter 6: Customer Mindset Metrics-- Chapter 7: Text Mining-- Chapter 8: Churn Prediction and Marketing Classification Models With Supervised Learning-- Chapter 9: Demand Forecasting-- Chapter 10: Image Analytics-- Chapter 11: Data Project Management and General Recommendations.
9781529768725
Marketing.
Marketing -- Data processing
BCir. 658.83 / Y56a
Applied marketing analytics using R/ by Gokhan Yildirim and Raoul Kubler - London : Sage, c2023 - xvii, 369 pages : illustrations (some color) ; 23 centimeters - c2023
Include index.
Contents: Chapter 1: Introduction-- Chapter 2: Customer Segmentation-- Chapter 3: Marketing Mix Modelling-- Chapter 4: Attribution Modelling-- Chapter 5: User Generated Data Analytics-- Chapter 6: Customer Mindset Metrics-- Chapter 7: Text Mining-- Chapter 8: Churn Prediction and Marketing Classification Models With Supervised Learning-- Chapter 9: Demand Forecasting-- Chapter 10: Image Analytics-- Chapter 11: Data Project Management and General Recommendations.
9781529768725
Marketing.
Marketing -- Data processing
BCir. 658.83 / Y56a