Applied marketing analytics using R/ (Record no. 11085)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01267nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260107155340.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | a||||dr|||| 00| 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250915t2023 |||a|||dr|||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781529768725 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | BCir. 658.83 |
| Item number | Y56a |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Yildirim, Gokhan |
| 9 (RLIN) | 18113 |
| 245 ## - TITLE STATEMENT | |
| Title | Applied marketing analytics using R/ |
| Statement of responsibility, etc. | by Gokhan Yildirim and Raoul Kubler |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Sage, |
| Date of publication, distribution, etc. | c2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 369 pages : |
| Other physical details | illustrations (some color) ; |
| Dimensions | 23 centimeters |
| 336 ## - CONTENT TYPE | |
| Content type term | rdacontent |
| 362 ## - DATES OF PUBLICATION AND/OR SEQUENTIAL DESIGNATION | |
| Dates of publication and/or sequential designation | c2023 |
| 500 ## - GENERAL NOTE | |
| General note | Include index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Chapter 1: Introduction-- Chapter 2: Customer Segmentation-- Chapter 3: Marketing Mix Modelling-- Chapter 4: Attribution Modelling-- Chapter 5: User Generated Data Analytics-- Chapter 6: Customer Mindset Metrics-- Chapter 7: Text Mining-- Chapter 8: Churn Prediction and Marketing Classification Models With Supervised Learning-- Chapter 9: Demand Forecasting-- Chapter 10: Image Analytics-- Chapter 11: Data Project Management and General Recommendations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 200 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing -- Data processing |
| 9 (RLIN) | 14889 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kubler, Raoul |
| 9 (RLIN) | 18114 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Circulation1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UM Bansalan College LIC | Book Cart | 09/15/2025 | 1 | BCir. 658.83 Y56a 2023 | 9528 | 01/27/2026 | 01/27/2026 | 09/15/2025 | Bansalan Circulation1 |