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Global marketing management/

Sarabia, Roberto Castaneda editor

Global marketing management/ edited by Roberto Castaneda Sarabia - Canada : Toronto Academic Press., c2025 - xiii, 264 pages ; illustrations : 25 centimeters

Includes indices.

Contents: CHAPTER 1: UNDERSTANDING INTERNATIONAL MARKETING-- CHAPTER 2: GLOBAL MARKETING ENVIRONMENT-- CHAPTER 3: MARKETING SEGMENTATION, TARGETING, AND POSITIONING-- CHAPTER 4: MARKET ENTRY STRATEGIES-- CHAPTER 5: EXPORT MARKETING-- CHAPTER 6: BRANDING IN MARKETING-- CHAPTER 7: INDUSTRY 4.0 ANDIMPACT ON GLOBAL MARKETING-- CHAPTER 8: INTERNATIONAL MARKETING RESEARCH

ISBN: 978-1-77956-296-4

Subjects--Topical Terms:
Marketing -- Management
Business

Dewey Class. No.: BFil. 658.84 / G5621

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