Global marketing management/ (Record no. 11087)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01121nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250915150656.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | a||||dr|||| 00| 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250915t2025 |||a|||dr|||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-77956-296-4 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | BFil. 658.84 |
| Item number | G5621 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sarabia, Roberto Castaneda editor |
| 9 (RLIN) | 18116 |
| 245 ## - TITLE STATEMENT | |
| Title | Global marketing management/ |
| Statement of responsibility, etc. | edited by Roberto Castaneda Sarabia |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Canada : |
| Name of publisher, distributor, etc. | Toronto Academic Press., |
| Date of publication, distribution, etc. | c2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 264 pages ; |
| Other physical details | illustrations : |
| Dimensions | 25 centimeters |
| 336 ## - CONTENT TYPE | |
| Content type term | rdacontent |
| 500 ## - GENERAL NOTE | |
| General note | Includes indices. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: CHAPTER 1: UNDERSTANDING INTERNATIONAL MARKETING-- CHAPTER 2: GLOBAL MARKETING ENVIRONMENT-- CHAPTER 3: MARKETING SEGMENTATION, TARGETING, AND POSITIONING-- CHAPTER 4: MARKET ENTRY STRATEGIES-- CHAPTER 5: EXPORT MARKETING-- CHAPTER 6: BRANDING IN MARKETING-- CHAPTER 7: INDUSTRY 4.0 ANDIMPACT ON GLOBAL MARKETING-- CHAPTER 8: INTERNATIONAL MARKETING RESEARCH |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing -- Management |
| 9 (RLIN) | 15099 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business |
| 9 (RLIN) | 4325 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Circulation1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UM Bansalan College LIC | Book Cart | 09/15/2025 | 1 | BFil. 658.84 G5621 2025 | 9556 | 03/13/2026 | 03/05/2026 | 09/15/2025 | Bansalan Circulation1 |