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101 product innovations and marketing/

Jucutan, Myra Lao

101 product innovations and marketing/ by Myra Lao Jucutan and Felix M. Lao Jr. - Pasig City : Anvil Publishing, Inc., c2008 - 101p.: ill.; 18.9cm. - c2008

Includes references.

Section 1: Innovation basics.-- Section 2: Customer identification.-- Section 3: Marketing tools and beyond.-- Section 4: Costumer identification.-- Section 5: Groundwork planning.-- Section 6: Brand, media, and advertising.-- Section 7: Strategic launch analysis.

ISBN: 978-971-27-1981-3

Subjects--Topical Terms:
Marketing

Dewey Class. No.: BFil.658.8 / J879p

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