101 product innovations and marketing/ (Record no. 1116)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00953nam a22002417a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 6888 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250226184804.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160923b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-971-27-1981-3 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | BFil.658.8 |
| Item number | J879p |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1659 |
| Personal name | Jucutan, Myra Lao |
| 245 ## - TITLE STATEMENT | |
| Title | 101 product innovations and marketing/ |
| Statement of responsibility, etc. | by Myra Lao Jucutan and Felix M. Lao Jr. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pasig City : |
| Name of publisher, distributor, etc. | Anvil Publishing, Inc., |
| Date of publication, distribution, etc. | c2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 101p.: |
| Other physical details | ill.; |
| Dimensions | 18.9cm. |
| 362 ## - DATES OF PUBLICATION AND/OR SEQUENTIAL DESIGNATION | |
| Dates of publication and/or sequential designation | c2008 |
| 500 ## - GENERAL NOTE | |
| General note | Includes references. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Section 1: Innovation basics.-- Section 2: Customer identification.-- Section 3: Marketing tools and beyond.-- Section 4: Costumer identification.-- Section 5: Groundwork planning.-- Section 6: Brand, media, and advertising.-- Section 7: Strategic launch analysis. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 4371 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1662 |
| Personal name | Lao, Felix M. Jr. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Filipiniana |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UM Bansalan College LIC | 09/23/2016 | 6888 | BFil.658.8 J879p 2008 | 6888 | 09/23/2016 | 09/23/2016 | Bansalan Filipiniana1 |