Marketing research /
Tjong, Sandra
Marketing research / edited by Sandra Tjong - New Delhi, India : Discovery Publishing House, c2025 - 277 pages : illustrations ; 25 centimeters
Includes bibliographical references and index.
Contents: An Overview of Market Research.-- Research Design: What it is, Elements & Types.-- Data Collection and Its Sources.-- Consumer Research.-- Hypothesis Testing in Market Research Methodology.-- Sampling In Marketing Research.-- Data Analysis for Marketers: Methods, Techniques, and Process.-- Using the Meetings, Conferences, and Group Discussion in Marketing Research.-- Preparing Research Report.-- Bibliography-- Index.
978-93-6224-319-5
Marketing -- Research
BCir. 658.4 / M341
Marketing research / edited by Sandra Tjong - New Delhi, India : Discovery Publishing House, c2025 - 277 pages : illustrations ; 25 centimeters
Includes bibliographical references and index.
Contents: An Overview of Market Research.-- Research Design: What it is, Elements & Types.-- Data Collection and Its Sources.-- Consumer Research.-- Hypothesis Testing in Market Research Methodology.-- Sampling In Marketing Research.-- Data Analysis for Marketers: Methods, Techniques, and Process.-- Using the Meetings, Conferences, and Group Discussion in Marketing Research.-- Preparing Research Report.-- Bibliography-- Index.
978-93-6224-319-5
Marketing -- Research
BCir. 658.4 / M341