Marketing research / (Record no. 11573)
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| 000 -LEADER | |
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| fixed length control field | 01116nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260106104744.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | a|||||r|||| 00| 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251219b |||ac||dr|||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-6224-319-5 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | BCir. 658.4 |
| Item number | M341 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tjong, Sandra |
| 9 (RLIN) | 19206 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research / |
| Statement of responsibility, etc. | edited by Sandra Tjong |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi, India : |
| Name of publisher, distributor, etc. | Discovery Publishing House, |
| Date of publication, distribution, etc. | c2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 277 pages : |
| Other physical details | illustrations ; |
| Dimensions | 25 centimeters |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: An Overview of Market Research.-- Research Design: What it is, Elements & Types.-- Data Collection and Its Sources.-- Consumer Research.-- Hypothesis Testing in Market Research Methodology.-- Sampling In Marketing Research.-- Data Analysis for Marketers: Methods, Techniques, and Process.-- Using the Meetings, Conferences, and Group Discussion in Marketing Research.-- Preparing Research Report.-- Bibliography-- Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing -- Research |
| 9 (RLIN) | 2466 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Circulation1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UM Bansalan College LIC | 12/19/2025 | BCir. 658.4 M341 2025 | 9541 | 12/19/2025 | 12/19/2025 | Bansalan Circulation1 |