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Strategic marketing/

Cravens, David W.

Strategic marketing/ by David W. Cravens - Ninth edition - New York: McGraw-Hill, Inc. c2010. - xv, 772p. 22.8cm.

Include indexes

Part one. Strategic marketing --Two. Markets, segments, and customer value --Three. Designing market-driven strategies --Four. Market-driven program development --Five. Implementing and managing market-driven strategies --Six. Comprehensive cases.

ISBN: 978-07-108125-2

Dewey Class. No.: BCir. 658.8 / C855s 2010

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