Strategic marketing/ (Record no. 1365)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00878nam a22002297a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 5267 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240528102145.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161006b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-07-108125-2 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | Ninth edition |
| Classification number | BCir. 658.8 |
| Item number | C855s 2010 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1975 |
| Personal name | Cravens, David W. |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing/ |
| Statement of responsibility, etc. | by David W. Cravens |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Ninth edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | --New York: |
| Name of publisher, distributor, etc. | McGraw-Hill, Inc. |
| Date of publication, distribution, etc. | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 772p. |
| Dimensions | 22.8cm. |
| 500 ## - GENERAL NOTE | |
| General note | Include indexes |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part one. Strategic marketing --Two. Markets, segments, and customer value --Three. Designing market-driven strategies --Four. Market-driven program development --Five. Implementing and managing market-driven strategies --Six. Comprehensive cases. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1976 |
| Personal name | Piercy, Nigel F. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Circulation1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Shelving location | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UM Bansalan College LIC | 10/06/2016 | 5267 | BCir. 658.8 C855s 2010 | 5267 | 06/24/2021 | c.1 | 10/06/2016 | Bansalan Circulation1 | |||||||
| Dewey Decimal Classification | UM Bansalan College LIC | 10/06/2016 | 5268 | BCir. 658.8 C855s 2010 | 5268 | 06/24/2021 | c.2 | 10/06/2016 | Bansalan Circulation1 | |||||||
| Dewey Decimal Classification | UM Bansalan College LIC | 10/06/2016 | 5269 | 1 | BCir. 658.8 C855s 2010 | 5269 | 06/24/2021 | c.3 | 10/06/2016 | Bansalan Circulation1 | Book Cart | 03/12/2020 |