Marketing/
Etzel, Michael J.
Marketing/ by Michael J. Etzel, Bruce J. Walker and William J. Stanton - 11th edition - New york: The McGraw-Hill Companies, Inc., c1997. - xxi, 621p. ill.; 25.5cm.
Includes appendix, references, glossary and indexes
Part one. Modern marketing --Two. Target markets --Three. Product --Four. Price --Five. Distribution --Six. Promotion --Seven. Marketing in special fields --Eight. Managing the marketing effort.
0-07-018954-4
B.C. 658.8 / Et99m
Marketing/ by Michael J. Etzel, Bruce J. Walker and William J. Stanton - 11th edition - New york: The McGraw-Hill Companies, Inc., c1997. - xxi, 621p. ill.; 25.5cm.
Includes appendix, references, glossary and indexes
Part one. Modern marketing --Two. Target markets --Three. Product --Four. Price --Five. Distribution --Six. Promotion --Seven. Marketing in special fields --Eight. Managing the marketing effort.
0-07-018954-4
B.C. 658.8 / Et99m