Marketing/ (Record no. 1366)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00947nam a22002417a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4146 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190208123446.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161006b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-018954-4 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 11th edition |
| Classification number | B.C. 658.8 |
| Item number | Et99m |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1977 |
| Personal name | Etzel, Michael J. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing/ |
| Statement of responsibility, etc. | by Michael J. Etzel, Bruce J. Walker and William J. Stanton |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | -New york: |
| Name of publisher, distributor, etc. | The McGraw-Hill Companies, Inc., |
| Date of publication, distribution, etc. | c1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 621p. |
| Other physical details | ill.; |
| Dimensions | 25.5cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes appendix, references, glossary and indexes |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part one. Modern marketing --Two. Target markets --Three. Product --Four. Price --Five. Distribution --Six. Promotion --Seven. Marketing in special fields --Eight. Managing the marketing effort. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1978 |
| Personal name | Walker, Bruce J. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1979 |
| Personal name | Stanton, William J. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Circulation1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UM Bansalan College LIC | 10/06/2016 | 4146 | BCir. 658.8 Et99m 1997 | 4146 | 06/24/2021 | c.1 | 10/06/2016 | Bansalan Circulation1 | |||||
| Dewey Decimal Classification | UM Bansalan College LIC | 10/06/2016 | 4147 | BCir. 658.8 Et99m 1997 | 4147 | 06/24/2021 | c.2 | 10/06/2016 | Bansalan Circulation1 |