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Principles of marketing/

Kotler, Philip, author

Principles of marketing/ by Philip Kotler - Ninth edition - New Jersey: Prentice Hall, c2001. - xxxi, 783p. ill. 27.5cm.

Includes appendices, glossary and indexes

Part I. Understanding marketing and the marketing process --II. Developing marketing opportunities and strategies --III. Developing the marketing mix --IV. Managing marketing.

ISBN: 0-13-026312-5

Dewey Class. No.: BCir. 658.8 / K848p

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