Principles of marketing/ by Philip Kotler

By:

Kotler, Philip, author

Contributor(s):

Armstrong, Gary

Material type: Text

TextPublication details: --New Jersey: Prentice Hall, c2001.Edition: Ninth editionDescription: xxxi, 783p. ill. 27.5cmISBN:

0-13-026312-5

DDC classification:

Ninth edition BCir. 658.8 K848p

Contents:

Part I. Understanding marketing and the marketing process --II. Developing marketing opportunities and strategies --III. Developing the marketing mix --IV. Managing marketing.

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Holdings
Item type	Home library	Call number	Status	Date due	Barcode
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.8 K848p 2001 (Browse shelf(Opens below))	Available		4762

Includes appendices, glossary and indexes

Part I. Understanding marketing and the marketing process --II. Developing marketing opportunities and strategies --III. Developing the marketing mix --IV. Managing marketing.

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