Business marketing:
Haas, Robert W.
Business marketing: A managerial approach/ by Robert W. Haas. - Ohio: South-Western College Publishing, c1995. - xiii, 845p. ill. 23.2cm.
Includes glossary and index
Part one. Understanding the business marketing environment --Two. Organization customers and market behavior --Three. The business marketing process: segmentation, planning, strategy, and intelligence gathering --Four. The business marketing mix --Five. Business marketing performance: control and evaluation --Six. Cases.
0-538-84752-2
B.C. 658.8 / H111p
Business marketing: A managerial approach/ by Robert W. Haas. - Ohio: South-Western College Publishing, c1995. - xiii, 845p. ill. 23.2cm.
Includes glossary and index
Part one. Understanding the business marketing environment --Two. Organization customers and market behavior --Three. The business marketing process: segmentation, planning, strategy, and intelligence gathering --Four. The business marketing mix --Five. Business marketing performance: control and evaluation --Six. Cases.
0-538-84752-2
B.C. 658.8 / H111p