Business marketing: (Record no. 1388)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00915nam a22002057a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1540 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190208122157.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161007b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-538-84752-2 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | B.C. 658.8 |
| Item number | H111p |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2002 |
| Personal name | Haas, Robert W. |
| 245 ## - TITLE STATEMENT | |
| Title | Business marketing: |
| Remainder of title | A managerial approach/ |
| Statement of responsibility, etc. | by Robert W. Haas. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | --Ohio: |
| Name of publisher, distributor, etc. | South-Western College Publishing, |
| Date of publication, distribution, etc. | c1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 845p. |
| Other physical details | ill. |
| Dimensions | 23.2cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part one. Understanding the business marketing environment --Two. Organization customers and market behavior --Three. The business marketing process: segmentation, planning, strategy, and intelligence gathering --Four. The business marketing mix --Five. Business marketing performance: control and evaluation --Six. Cases. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Circulation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UM Bansalan College LIC | 10/07/2016 | 1540 | BCir. 658.8 H111b 1995 | 1540 | 06/24/2021 | 10/07/2016 | Bansalan Circulation1 |