Marketing management/
Kotler, Philip, author
Marketing management/ by Philip Kotler - Fourteenth edition - Singapore: Pearson, c2012 - 674p. ill.; 26cm.
Includes appendix, glossary and indexes
Part 1. Understanding marketing management --2. Capturing marketing insights --3. Connecting with customers --4. Building strong brands 5. Shaping the market offerings --6. Delivering value --7. Communicating value --8. Creating successful long-term growth.
978-981-0696-73-3
BCir. 658.8 / K848m 2012
Marketing management/ by Philip Kotler - Fourteenth edition - Singapore: Pearson, c2012 - 674p. ill.; 26cm.
Includes appendix, glossary and indexes
Part 1. Understanding marketing management --2. Capturing marketing insights --3. Connecting with customers --4. Building strong brands 5. Shaping the market offerings --6. Delivering value --7. Communicating value --8. Creating successful long-term growth.
978-981-0696-73-3
BCir. 658.8 / K848m 2012