Marketing management/ by Philip Kotler
Material type:
- 978-981-0696-73-3
- 14th edition BCir. 658.8 K848m 2012
Item type | Home library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.8 K848m 2012 (Browse shelf(Opens below)) | c.2 | Available | 5306 | ||
Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.8 K848m 2012 (Browse shelf(Opens below)) | c.1 | Available | 5305 |
Includes appendix, glossary and indexes
Part 1. Understanding marketing management --2. Capturing marketing insights --3. Connecting with customers --4. Building strong brands 5. Shaping the market offerings --6. Delivering value --7. Communicating value --8. Creating successful long-term growth.
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