Marketing management/ by Philip Kotler

By:

Kotler, Philip, author

Contributor(s):

Keller, Kevin Lane

Material type: Text

TextPublication details: --Singapore: Pearson, c2012Edition: --Fourteenth editionDescription: 674p. ill.; 26cmISBN:

978-981-0696-73-3

DDC classification:

14th edition BCir. 658.8 K848m 2012

Contents:

Part 1. Understanding marketing management --2. Capturing marketing insights --3. Connecting with customers --4. Building strong brands 5. Shaping the market offerings --6. Delivering value --7. Communicating value --8. Creating successful long-term growth.

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Holdings
Item type	Home library	Call number	Copy number	Status	Date due	Barcode
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.8 K848m 2012 (Browse shelf(Opens below))	c.2	Available		5306
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.8 K848m 2012 (Browse shelf(Opens below))	c.1	Available		5305

Includes appendix, glossary and indexes

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