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Marketing management/ by Philip Kotler

By: Contributor(s): Material type: TextTextPublication details: --Singapore: Pearson, c2012Edition: --Fourteenth editionDescription: 674p. ill.; 26cmISBN:
  • 978-981-0696-73-3
DDC classification:
  • 14th edition BCir. 658.8 K848m 2012
Contents:
Part 1. Understanding marketing management --2. Capturing marketing insights --3. Connecting with customers --4. Building strong brands 5. Shaping the market offerings --6. Delivering value --7. Communicating value --8. Creating successful long-term growth.
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Holdings
Item type Home library Call number Copy number Status Date due Barcode
Bansalan Circulation1 UM Bansalan College LIC BCir. 658.8 K848m 2012 (Browse shelf(Opens below)) c.2 Available 5306
Bansalan Circulation1 UM Bansalan College LIC BCir. 658.8 K848m 2012 (Browse shelf(Opens below)) c.1 Available 5305

Includes appendix, glossary and indexes

Part 1. Understanding marketing management --2. Capturing marketing insights --3. Connecting with customers --4. Building strong brands 5. Shaping the market offerings --6. Delivering value --7. Communicating value --8. Creating successful long-term growth.

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