International marketing/
Cateora, Philip R.
International marketing/ by Philip R. Cateora - Eleventh edition. - New York: McGraw-Hill, c2003. - xxv, 693p. ill.; 27.5cm.
Include indexes
Part one. An overview --Two. The cultural environment of global markets --Three. assessing global market opportunities --Four. Developing global marketing strategies --Five. Implementing global marketing strategies --Six. Supplementary material.
0-07-123307-5
BCir. 658.848 / C282i 2003
International marketing/ by Philip R. Cateora - Eleventh edition. - New York: McGraw-Hill, c2003. - xxv, 693p. ill.; 27.5cm.
Include indexes
Part one. An overview --Two. The cultural environment of global markets --Three. assessing global market opportunities --Four. Developing global marketing strategies --Five. Implementing global marketing strategies --Six. Supplementary material.
0-07-123307-5
BCir. 658.848 / C282i 2003