International marketing/ by Philip R. Cateora

By:

Cateora, Philip R

Contributor(s):

Graham, John L

Material type: Text

TextPublication details: --New York: McGraw-Hill, c2003.Edition: Eleventh editionDescription: xxv, 693p. ill.; 27.5cmISBN:

0-07-123307-5

DDC classification:

BCir. 658.848 C282i 2003 11th edition.

Contents:

Part one. An overview --Two. The cultural environment of global markets --Three. assessing global market opportunities --Four. Developing global marketing strategies --Five. Implementing global marketing strategies --Six. Supplementary material.

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Holdings
Item type	Home library	Call number	Status	Date due	Barcode
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.848 C282i 2003 (Browse shelf(Opens below))	Available		4940

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