Green marketing:
Ottman, Jacquelyn A.
Green marketing: Challenges & opportunities for the new marketing/ by Jacquelyn A. Ottman. - Illinois: NTC Business Books, c1993. - xviii, 188p. 22.5cm.
Include index
Chapter 1. Why today's marketers must go green --2. Environmental consumerism: enduring trend, major opportunity --3. The challenges of environmental marketing --4. Enlisting the support of environmental stakeholders --5. How to develop greener products that consumers will like- and buy --6. How to communicate with credibility and impact --7. Putting it all together --Epilogue preempting the future.
0-8442-3250-5
BCir. 658.802 / Ot86 1993
Green marketing: Challenges & opportunities for the new marketing/ by Jacquelyn A. Ottman. - Illinois: NTC Business Books, c1993. - xviii, 188p. 22.5cm.
Include index
Chapter 1. Why today's marketers must go green --2. Environmental consumerism: enduring trend, major opportunity --3. The challenges of environmental marketing --4. Enlisting the support of environmental stakeholders --5. How to develop greener products that consumers will like- and buy --6. How to communicate with credibility and impact --7. Putting it all together --Epilogue preempting the future.
0-8442-3250-5
BCir. 658.802 / Ot86 1993