Green marketing: Challenges & opportunities for the new marketing/ by Jacquelyn A. Ottman.

By:

Ottman, Jacquelyn A

Material type: Text

TextPublication details: --Illinois: NTC Business Books, c1993.Description: xviii, 188p. 22.5cmISBN:

0-8442-3250-5

DDC classification:

BCir. 658.802 Ot86 1993

Contents:

Chapter 1. Why today's marketers must go green --2. Environmental consumerism: enduring trend, major opportunity --3. The challenges of environmental marketing --4. Enlisting the support of environmental stakeholders --5. How to develop greener products that consumers will like- and buy --6. How to communicate with credibility and impact --7. Putting it all together --Epilogue preempting the future.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Home library	Call number	Status	Date due
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.802 Ot86 1993 (Browse shelf(Opens below))	Available

Include index

There are no comments on this title.

to post a comment.