Marketing management: An Asian perspective/
Kotler, Philip, author
Marketing management: An Asian perspective/ by Philip Kotler - Fifth edition. - Singapore: Prentice-Hall, c2009. - xxxviii, 750p. ill.; 25.5cm.
Includes appendix, glossary and index
Part 1. Understanding marketing management --2. Capturing marketing insights --3. Connecting with customers --4. Building strong brands --5. Shaping the market offerings --6. Delivering value --7. Communicating value --8. Creating successful long-term growth.
978-981-06-9714-3
BCir. 658.802 / P44m 2009
Marketing management: An Asian perspective/ by Philip Kotler - Fifth edition. - Singapore: Prentice-Hall, c2009. - xxxviii, 750p. ill.; 25.5cm.
Includes appendix, glossary and index
Part 1. Understanding marketing management --2. Capturing marketing insights --3. Connecting with customers --4. Building strong brands --5. Shaping the market offerings --6. Delivering value --7. Communicating value --8. Creating successful long-term growth.
978-981-06-9714-3
BCir. 658.802 / P44m 2009