Marketing management: (Record no. 1727)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01057nam a22002657a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 5051 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240910112018.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161027b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-981-06-9714-3 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | BCir. 658.802 |
| Item number | P44m 2009 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip, author |
| 9 (RLIN) | 1972 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management: |
| Remainder of title | An Asian perspective/ |
| Statement of responsibility, etc. | by Philip Kotler |
| 250 ## - EDITION STATEMENT | |
| Edition statement | --Fifth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | --Singapore: |
| Name of publisher, distributor, etc. | Prentice-Hall, |
| Date of publication, distribution, etc. | c2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxviii, 750p. |
| Other physical details | ill.; |
| Dimensions | 25.5cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes appendix, glossary and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1. Understanding marketing management --2. Capturing marketing insights --3. Connecting with customers --4. Building strong brands --5. Shaping the market offerings --6. Delivering value --7. Communicating value --8. Creating successful long-term growth. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2007 |
| Personal name | Keller, Kevin Lane |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1980 |
| Personal name | Ang, Swee Hoon. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1981 |
| Personal name | Leong, Siew Meng |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1982 |
| Personal name | Tan, Chin Tiong |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Circulation1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UM Bansalan College LIC | 10/27/2016 | 5051 | BCir. 658.802 P44m 2009 | 5051 | 06/24/2021 | c.1 | 10/27/2016 | Bansalan Circulation1 | |||||
| Dewey Decimal Classification | UM Bansalan College LIC | 10/27/2016 | 5052 | BCir. 658.802 P44m 2009 | 5052 | 06/24/2021 | c.2 | 10/27/2016 | Bansalan Circulation1 |