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Creative strategy in direct marketing/

Jones, Susan K.

Creative strategy in direct marketing/ by Susan K. Jones. - Second Edition. - Illinois: NTC Business Books, c1997. - x, 502p. 23.5cm.

Includes appendices, glossary and index

Part one. Laying the groundwork --Two. Creative direct marketing direct mail and beyond --Three. Creating and producing the work.

ISBN: 0-8442-3172-X

Dewey Class. No.: BCir. 658.8'4 / J710c 1997

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