Creative strategy in direct marketing/ (Record no. 1732)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00763nam a22002177a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1879 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191028143606.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161027b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-8442-3172-X |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | BCir. 658.8'4 |
| Item number | J710c 1997 |
| Edition number | Second edition |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2544 |
| Personal name | Jones, Susan K. |
| 245 ## - TITLE STATEMENT | |
| Title | Creative strategy in direct marketing/ |
| Statement of responsibility, etc. | by Susan K. Jones. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | --Second Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | --Illinois: |
| Name of publisher, distributor, etc. | NTC Business Books, |
| Date of publication, distribution, etc. | c1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 502p. |
| Dimensions | 23.5cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes appendices, glossary and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part one. Laying the groundwork --Two. Creative direct marketing direct mail and beyond --Three. Creating and producing the work. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Circulation1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UM Bansalan College LIC | 10/27/2016 | 1879 | BCir. 658.8'4 J710c 1997 | 1879 | 06/24/2021 | 10/27/2016 | Bansalan Circulation1 |