Marketing management in the Philippine setting/
Del Val, Edgar P.
Marketing management in the Philippine setting/ - Mandaluyong City: National book store/ c1998 - 221 pages illus. 22.2 cm.
Includes appendix, glossary and index
Chapter 1. -- Analyzing the business environment -- 2. Determining corporation strategy -- 3. Looking into consumer demand -- 4. Succeeding in product management -- 5. Market research for product development -- 6. Pricing for profits -- 7. Managing the sales force -- 8. Developing channels of distribution -- 9. Promoting the product -- 10. Developing your marketing plan -- 11. Social responsibility.
97108-0087-6
BFil. 658.8 / D38m
Marketing management in the Philippine setting/ - Mandaluyong City: National book store/ c1998 - 221 pages illus. 22.2 cm.
Includes appendix, glossary and index
Chapter 1. -- Analyzing the business environment -- 2. Determining corporation strategy -- 3. Looking into consumer demand -- 4. Succeeding in product management -- 5. Market research for product development -- 6. Pricing for profits -- 7. Managing the sales force -- 8. Developing channels of distribution -- 9. Promoting the product -- 10. Developing your marketing plan -- 11. Social responsibility.
97108-0087-6
BFil. 658.8 / D38m