Marketing management in the Philippine setting/ (Record no. 176)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00977nam a22002057a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 3819 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190117133152.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160906b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 97108-0087-6 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | BFil. 658.8 |
| Item number | D38m |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 361 |
| Personal name | Del Val, Edgar P. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management in the Philippine setting/ |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mandaluyong City: |
| Name of publisher, distributor, etc. | National book store/ |
| Date of publication, distribution, etc. | c1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 221 pages |
| Other physical details | illus. |
| Dimensions | 22.2 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes appendix, glossary and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1. -- Analyzing the business environment -- 2. Determining corporation strategy -- 3. Looking into consumer demand -- 4. Succeeding in product management -- 5. Market research for product development -- 6. Pricing for profits -- 7. Managing the sales force -- 8. Developing channels of distribution -- 9. Promoting the product -- 10. Developing your marketing plan -- 11. Social responsibility. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Filipiniana1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Shelving location | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UM Bansalan College LIC | 09/06/2016 | 3819 | BFil. 658.8 D38m 1998 | 3819 | 08/12/2020 | c.3 | 09/06/2016 | Bansalan Filipiniana1 | |||||||
| Dewey Decimal Classification | UM Bansalan College LIC | 09/06/2016 | 3977 | 1 | BFil. 658.8 D38m 1998 | 3977 | 08/12/2020 | c.1 | 09/06/2016 | Bansalan Filipiniana1 | Book Cart | 03/11/2020 | ||||
| Dewey Decimal Classification | UM Bansalan College LIC | 09/06/2016 | 4648 | BFil. 658.8 D38m 1998 | 4648 | 08/12/2020 | c.2 | 09/06/2016 | Bansalan Filipiniana1 |