Elements of marketing/
Alminar. Ruby F.
Elements of marketing/ Ruby F. Alminar - Revised edition - Manila : National Bookstore, c1994 - xvi, 228 pages illus. 21.9 cm.
Include bibliography
Contents 1. -- The marketing system -- 2. The product -- 3. Pricing objectives and price determination -- 4. Channels of distribution -- 5. Physical distribution system -- 6. Promotional mix -- 7. Consumer education within the Philippine context -- 8. Consumers cooperatives .
971-08-5761-4
BFil. 658.8 / Al6e
Elements of marketing/ Ruby F. Alminar - Revised edition - Manila : National Bookstore, c1994 - xvi, 228 pages illus. 21.9 cm.
Include bibliography
Contents 1. -- The marketing system -- 2. The product -- 3. Pricing objectives and price determination -- 4. Channels of distribution -- 5. Physical distribution system -- 6. Promotional mix -- 7. Consumer education within the Philippine context -- 8. Consumers cooperatives .
971-08-5761-4
BFil. 658.8 / Al6e