UM Bansalan LIC Logo

Elements of marketing/ (Record no. 178)

MARC details
000 -LEADER
fixed length control field 00853nam a22002177a 4500
001 - CONTROL NUMBER
control field 4057
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241203092139.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160906b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 971-08-5761-4
040 ## - CATALOGING SOURCE
Transcribing agency UM Bansalan College LIC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number BFil. 658.8
Item number Al6e
100 ## - MAIN ENTRY--PERSONAL NAME
9 (RLIN) 364
Personal name Alminar. Ruby F.
245 ## - TITLE STATEMENT
Title Elements of marketing/
Statement of responsibility, etc. Ruby F. Alminar
250 ## - EDITION STATEMENT
Edition statement Revised edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Manila :
Name of publisher, distributor, etc. National Bookstore,
Date of publication, distribution, etc. c1994
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 228 pages
Other physical details illus.
Dimensions 21.9 cm.
500 ## - GENERAL NOTE
General note Include bibliography
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Contents 1. -- The marketing system -- 2. The product -- 3. Pricing objectives and price determination -- 4. Channels of distribution -- 5. Physical distribution system -- 6. Promotional mix -- 7. Consumer education within the Philippine context -- 8. Consumers cooperatives .
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Bansalan Filipiniana1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Current library Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     UM Bansalan College LIC 09/06/2016 4057   BFil. 658.8 Al6e 1994 4057 08/12/2020 c.2 09/06/2016 Bansalan Filipiniana1
    Dewey Decimal Classification     UM Bansalan College LIC 09/06/2016 4058   BFil. 658.8 Al6e 1994 4058 08/12/2020 c.3 09/06/2016 Bansalan Filipiniana1
    Dewey Decimal Classification     UM Bansalan College LIC 09/06/2016 4059   BFil. 658.8 Al6e1994 4059 08/12/2020 c.4 09/06/2016 Bansalan Filipiniana1
    Dewey Decimal Classification     UM Bansalan College LIC 10/03/2016 4056   BFil. 658.8 Al6e 1994 4056 08/12/2020 c.1 10/03/2016 Bansalan Filipiniana1
    Dewey Decimal Classification     UM Bansalan College LIC 08/22/2019 4060   BFil. 658.8 Al6e 1994 4060 08/12/2020 c.5 08/22/2019 Bansalan Filipiniana1