Marketing essentials: The DECA connection/
Farese, Lois Schneider.
Marketing essentials: The DECA connection/ by Lois Schneider Farese - Bothel, WA: McGraw-Hill Companies, c2012 - i, 974p.: illustration; 28.9 cm. - c2012
includes glossary and index.
Unit 1: The world of marketing.-- Chapter 1: Marketing is all around us.-- Chapter 2: The marketing plan.-- Unit 2: Economics.-- Chapter 3: Political and economic analysis.-- Chapter 4: Global analysis.-- Unit 5: Business and society.-- Chapter 5: The free enterprise system.-- Chapter 6: Legal and ethical issues.-- Unit 4: Skills for marketing.-- Chapter 7: Basic math skills.-- Chapter 8: Communication skills.-- Chapter 9: Technology for marketing.-- Chapter 10: Interpersonal skills.-- Chapter 11: Management skills.-- Unit 5: Selling.-- Chapter 12: Selling overview.-- Chapter 13: Beginning the sales process.-- Chapter 14: Presenting The product.-- Chapter 15: Closing The sale.-- Chapter 16: Using math is sales.-- Unit 6: Promotion.-- Chapter 17: Promotional concepts and strategies.-- Chapter 18: Visual merchandising and display.-- Chapter 19:Advertising.-- Chapter 20: Print advertisement.
978-0-07-895312-5
Marketing
BSHC 658.8 / F22m
Marketing essentials: The DECA connection/ by Lois Schneider Farese - Bothel, WA: McGraw-Hill Companies, c2012 - i, 974p.: illustration; 28.9 cm. - c2012
includes glossary and index.
Unit 1: The world of marketing.-- Chapter 1: Marketing is all around us.-- Chapter 2: The marketing plan.-- Unit 2: Economics.-- Chapter 3: Political and economic analysis.-- Chapter 4: Global analysis.-- Unit 5: Business and society.-- Chapter 5: The free enterprise system.-- Chapter 6: Legal and ethical issues.-- Unit 4: Skills for marketing.-- Chapter 7: Basic math skills.-- Chapter 8: Communication skills.-- Chapter 9: Technology for marketing.-- Chapter 10: Interpersonal skills.-- Chapter 11: Management skills.-- Unit 5: Selling.-- Chapter 12: Selling overview.-- Chapter 13: Beginning the sales process.-- Chapter 14: Presenting The product.-- Chapter 15: Closing The sale.-- Chapter 16: Using math is sales.-- Unit 6: Promotion.-- Chapter 17: Promotional concepts and strategies.-- Chapter 18: Visual merchandising and display.-- Chapter 19:Advertising.-- Chapter 20: Print advertisement.
978-0-07-895312-5
Marketing
BSHC 658.8 / F22m