Marketing essentials: (Record no. 248)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01558nam a22002297a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 6408 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231020141028.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160907b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-07-895312-5 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | BSHC 658.8 |
| Item number | F22m |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 441 |
| Personal name | Farese, Lois Schneider. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing essentials: |
| Remainder of title | The DECA connection/ |
| Statement of responsibility, etc. | by Lois Schneider Farese |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bothel, WA: |
| Name of publisher, distributor, etc. | McGraw-Hill Companies, |
| Date of publication, distribution, etc. | c2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | i, 974p.: |
| Other physical details | illustration; |
| Dimensions | 28.9 cm. |
| 362 ## - DATES OF PUBLICATION AND/OR SEQUENTIAL DESIGNATION | |
| Dates of publication and/or sequential designation | c2012 |
| 500 ## - GENERAL NOTE | |
| General note | includes glossary and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Unit 1: The world of marketing.-- Chapter 1: Marketing is all around us.-- Chapter 2: The marketing plan.-- Unit 2: Economics.-- Chapter 3: Political and economic analysis.-- Chapter 4: Global analysis.-- Unit 5: Business and society.-- Chapter 5: The free enterprise system.-- Chapter 6: Legal and ethical issues.-- Unit 4: Skills for marketing.-- Chapter 7: Basic math skills.-- Chapter 8: Communication skills.-- Chapter 9: Technology for marketing.-- Chapter 10: Interpersonal skills.-- Chapter 11: Management skills.-- Unit 5: Selling.-- Chapter 12: Selling overview.-- Chapter 13: Beginning the sales process.-- Chapter 14: Presenting The product.-- Chapter 15: Closing The sale.-- Chapter 16: Using math is sales.-- Unit 6: Promotion.-- Chapter 17: Promotional concepts and strategies.-- Chapter 18: Visual merchandising and display.-- Chapter 19:Advertising.-- Chapter 20: Print advertisement. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan K to 12 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UM Bansalan College LIC | 09/07/2016 | 6408 | BSHC 658.8 F22m 2012 | 6408 | 08/12/2020 | c.1 | 09/07/2016 | Bansalan K to 12 |