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Principles of marketing: Simplified approach for students/

Guillao, Nolan

Principles of marketing: Simplified approach for students/ by Nolan Guillao - Bulacan City: St. Andrew Publishing House, c2015 - iii, 144p. ill., 26.3cm. - c2015

Includes references.

Unit I. -- Introduction to marketing -- II. Marketing segmentation -- III. Market information system -- IV. Product -- V. Price -- VI. Place -- VII. Promotion.

978-971-014-385-6


Marketing

BFil. 658.8 / G954p