Principles of marketing: (Record no. 3403)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00859nam a22002417a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 7050 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241221164328.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170801b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-971-014-385-6 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | BFil. 658.8 |
| Item number | G954p |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 5433 |
| Personal name | Guillao, Nolan |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing: |
| Remainder of title | Simplified approach for students/ |
| Statement of responsibility, etc. | by Nolan Guillao |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bulacan City: |
| Name of publisher, distributor, etc. | St. Andrew Publishing House, |
| Date of publication, distribution, etc. | c2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | iii, 144p. |
| Other physical details | ill., |
| Dimensions | 26.3cm. |
| 362 ## - DATES OF PUBLICATION AND/OR SEQUENTIAL DESIGNATION | |
| Dates of publication and/or sequential designation | c2015 |
| 500 ## - GENERAL NOTE | |
| General note | Includes references. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Unit I. -- Introduction to marketing -- II. Marketing segmentation -- III. Market information system -- IV. Product -- V. Price -- VI. Place -- VII. Promotion. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 4371 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 5434 |
| Personal name | Fernandez-Cabading, Wendy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Filipiniana1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | UM Bansalan College LIC | General Stacks | 08/01/2017 | 7050 | BFil. 658.8 G954p 2015 | 7050 | 08/12/2020 | c. 2 | 08/01/2017 | Bansalan Filipiniana1 | |||||
| Dewey Decimal Classification | Non-fiction | UM Bansalan College LIC | General Stacks | 08/01/2017 | 7051 | BFil. 658.8 G954p 2015 | 7051 | 08/12/2020 | c. 3 | 08/01/2017 | Bansalan Filipiniana1 | |||||
| Dewey Decimal Classification | Non-fiction | UM Bansalan College LIC | General Stacks | 08/01/2017 | 7049 | BFil. 658.8 G954p 2015 | 7049 | 08/12/2020 | c. 1 | 08/01/2017 | Bansalan Filipiniana1 |