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Basic marketing /

Mercado, Joanna Lynn L.

Basic marketing / by Joanna Lynn L. Mercado - Malabon City: Mutya Publishing House, Inc., c2014 - 108 p.: ill., 23.5cm. - c2014

Includes references.

Lesson 1.--What is marketing --2. Market and market segmentation --3. Customer behavior and characteristics --4. The product --5. Branding, packing and labels --6. The price --7. The channels of distribution --8. Promotion: the marketing communication.

ISBN: 978-971-821-493-0

Subjects--Topical Terms:
Marketing

Dewey Class. No.: BFil. 658.8 / M533b

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