Basic marketing / (Record no. 3630)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00884nam a22002297a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 6985 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250125170410.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170810b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-971-821-493-0 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | BFil. 658.8 |
| Item number | M533b |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 5628 |
| Personal name | Mercado, Joanna Lynn L. |
| 245 ## - TITLE STATEMENT | |
| Title | Basic marketing / |
| Statement of responsibility, etc. | by Joanna Lynn L. Mercado |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Malabon City: |
| Name of publisher, distributor, etc. | Mutya Publishing House, Inc., |
| Date of publication, distribution, etc. | c2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 108 p.: |
| Other physical details | ill., |
| Dimensions | 23.5cm. |
| 362 ## - DATES OF PUBLICATION AND/OR SEQUENTIAL DESIGNATION | |
| Dates of publication and/or sequential designation | c2014 |
| 500 ## - GENERAL NOTE | |
| General note | Includes references. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Lesson 1.--What is marketing --2. Market and market segmentation --3. Customer behavior and characteristics --4. The product --5. Branding, packing and labels --6. The price --7. The channels of distribution --8. Promotion: the marketing communication. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 4371 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Filipiniana1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | UM Bansalan College LIC | General Stacks | 08/10/2017 | 6985 | BFil. 658.8 M533b 2014 | 6985 | 08/10/2017 | c. 3 | 08/10/2017 | Bansalan Filipiniana1 | |||||
| Dewey Decimal Classification | UM Bansalan College LIC | 08/01/2018 | 6984 | BFil. 658.8 M533b 2014 | 6984 | 08/12/2020 | c.2 | 08/01/2018 | Bansalan Filipiniana1 | |||||||
| Dewey Decimal Classification | UM Bansalan College LIC | 08/01/2018 | 6983 | BFil. 658.8 M533b 2014 | 6983 | 08/12/2020 | c.1 | 08/01/2018 | Bansalan Filipiniana1 |