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Principles of marketing /

Camilar-Serrano, Angelita Ong

Principles of marketing / by Angelita Ong Camilar-Serrano - Manila: Unlimited books Library Services & Publishing Inc., c2016 - x, 394p.: 25.3cm - c2016

Includes appendices, bibliography and webliography.

Chapter 1: Marketing principles and strategies --Chapter 2: Customer relationship: customer service --Chapter 3: Market opportunity analysis and consumer analysis --Chapter 4: The marketing mix --Chapter 5: Managing implementation and control --Chapter 6: Workshop and presentation of marketing plan.

Subjects--Topical Terms:
Marketing

Dewey Class. No.: BFil. 658.8 / C146p

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