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Principles of marketing / by Angelita Ong Camilar-Serrano

By: Material type: TextTextPublication details: Manila: Unlimited books Library Services & Publishing Inc., c2016Description: x, 394p.: 25.3cmSubject(s): DDC classification:
  • BFil. 658.8 C146p
Contents:
Chapter 1: Marketing principles and strategies --Chapter 2: Customer relationship: customer service --Chapter 3: Market opportunity analysis and consumer analysis --Chapter 4: The marketing mix --Chapter 5: Managing implementation and control --Chapter 6: Workshop and presentation of marketing plan.
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Holdings
Item type Home library Call number Status Date due Barcode
Bansalan Filipiniana1 UM Bansalan College LIC BFil. 658.8 C146p 2016 (Browse shelf(Opens below)) Available 7061

Includes appendices, bibliography and webliography.

Chapter 1: Marketing principles and strategies --Chapter 2: Customer relationship: customer service --Chapter 3: Market opportunity analysis and consumer analysis --Chapter 4: The marketing mix --Chapter 5: Managing implementation and control --Chapter 6: Workshop and presentation of marketing plan.

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